Nima Paragjee is Trade Marketing Manager at AETN UK and is responsible for planning, developing and executing trade marketing programmes that support the company’s business growth targets and brand development across the UK, Ireland, Africa, the Middle East, Greece, Benelux, Scandinavia and Central & Eastern Europe.
With an international background in marketing gained within Media, Entertainment, Broadcasting and FMCG industries across the UK, US and South Africa, Nima’s remit is to work with affiliates across all regions, managing and developing trade campaigns, events and channel launches for AETN UK's portfolio of factual channels including HISTORY™, HISTORY™HD, Crime & Investigation Network® and Crime & Investigation Network® HD, BIO®, BIO® HD and MILITARY HISTORY®.
Before joining AETN UK in 2010, Nima spent six years working for global beer brand Cobra Beer in various marketing roles in the UK and New York. She has also worked on high profile campaigns for leading brands, including 20th Century Fox and Tropicana.
AETN UK, a joint venture between AETN and BSkyB, is a leading broadcaster representing a portfolio of high-quality, ground-breaking factual channels including HISTORY, HISTORY HD, Crime & Investigation Network and Crime & Investigation Network HD, BIO, BIO HD and MILITARY HISTORY. AETN UK launched in November 1995, and operates channels in 27 countries across the UK, Scandinavia, the Benelux, Central & Eastern Europe, Sub-Saharan Africa and the Middle East and is available in more than 60 million homes and in 14 languages.