With a degree in Management, I started my professional activity within Unilever, as a management trainee. After 6 years of intensive training in Marketing and Sales in the food category at Unilever, which contributed largely to my professional growth, I decided to further develop my skills in the advertising world, where I took a position as Account Director with full responsibility for McDonalds Portugal´s account. Within the agency, I was responsible for both marketing and advertising, and during 3 years I carried out a very demanding job. Since 2001, I accepted an invitation to work for the Telecom business, with high expectations regarding the interactive TV launch back then. Although this project didn´t work out at that time, I fell in love with the cable business, and shortly after I became responsible for the company´s pay TV business. For the last 5 years I’ve been ZON TVCabo’s Communications Director. Moreover, I had the opportunity to take on the responsibility for the company’s re-branding after the telecom’s spin-off, which occurred at the end of 2007.  Furthermore, in 2009 I completed  post-graduate degree in Marketing, to update my technical skills.

I’m an optimistic person that lives life at the most. I enjoy working and love challenges. I’m married and have 2 great kids, Constança & Pedro.