Sam would have become an infantry officer (with the Gurkhas in the Indian army) if life had played out the way he’d hoped. However, a failed medical test made that career impossible.  So, he joined advertising - to plan campaigns, strategies, tactics, and marshal resources in a completely different environment.

Sam’s marketing communications experience has been built entirely in emerging markets. He has worked on several international brands and multinational clients; and held regional responsibility and led multi-disciplinary teams across borders in CEE. 

He resigned a salaried job and set up an independent branding and communications consultancy - Icons & Images - in April 2009. He’s worked with AXN, Blizoo, Chello Central Europe, Da Vinci Learning, HBO, and leading FMCG companies.
So far, so good.

Passionate about music, photography, cricket, cooking, humour, whisky and flying gliders.