During our opening session, attendees will be welcomed by CTAM Europe’s Chairman who will share the EuroSummit ‘11 objectives, describe our two-day agenda, and introduce the Day 1 Keynote Speaker.

We all remember our first love. Whether romantic, spiritual, emotional or for an object, love is a common denominator that is at the essence of life. And yet, many businesses choose to ignore it and appeal to logic and other consumer reasoning. At the bottom of the biggest commercial successes lies a love story between companies and consumers. Let's talk about reigniting passion. It's gonna be cuddly…

(Concurrent session)

The connected home market is booming! Connected TV, Smart TV – whatever you call this trend - is changing the way consumers view entertainment. It's also raising many questions for cable. How should operators handle “over-the-top” players like Google and Netflix? Is Smart TV an ARPU or retention opportunity? Is it ready for the mass market?  
Following the keynote, our roundtable of top cable, technology and manufacturing executives tackles these topics - and more. Don’t miss this engaging session as we explore this growing market and how your company can take advantage of all the opportunities Connected TV offers.

(Concurrent session)

Social networks such as Facebook, business networks such as LinkedIn, and many-to-many Web 2.0 platforms such as Twitter are very quickly changing the way we communicate, learn, get information, share, consume, buy and sell.  Social + Location + Mobile + over-the-top Video are completely rebooting the marketing and advertising industries. New players are entering the cable TV market. The traditional cable / TV industries have some very unique -and timely - opportunities but also have to confront some challenges such as rapid and global consumer fragmentation, the shift from walled gardens to open networks and the switch of advertising budgets to mobile, games, interactive, social and video. Gerd will share some global foresights for the next 3 years, describe some of the key opportunities and show powerful and inspiring examples of how to take full advantage of this new 'broadband culture.

(Concurrent session)

As cable operators rush to duplicate their content online in a bid to retain customers, programmers remain divided in their approach. Some have gone far to support TV Everywhere, while others have held back, concerned about loss of ad revenues, unauthorized use of passwords, operational costs and other potential pitfalls. What drives these differences and expectations of the future?

Don’t miss this dynamic panel, as leading cable operators and programmers come together to weigh best practices and discuss how they can join forces to protect subscription revenues.

(Concurrent session)

In today’s fast changing and chaotic media environment, marketing products and managing brands is more challenging than ever before. Should cable marketers abandon “brand vision” and brand management” and return to basic principles? Or is it time to create new approaches to marketing?

Find out in this insightful session, as industry expert David Placek shares principle based branding strategies for managing a complexity of consumer marketing channels.

Networking is one of the major benefits of attending a CTAM Europe event. And our lunchtime forum is an ideal way to meet the featured presenters, discuss topics from EuroSummit ‘11 and share ideas in an informal setting. It’s also a great time to chat with peers, renew acquaintances and mingle with colleagues

CTAM Europe’s Chairman will host our General Assembly, during which members will have the chance to provide feedback on the operations and strategic development of the organization. This is the perfect time to make CTAM Europe your cable marketing organization, and we encourage all members to participate in the discussions.  

For cable operators, providing superior service is crucial to success. But how well do you know your customers? Is your company’s customer care program delivering what they want? Our experts will surprise you with the latest research and case studies, revealing how listening closely to customers – and then acting in accordance - impacts loyalty – and the bottom line. Rich with insights, this informative presentation will demonstrate how CEM (Customer Experience Management) can be used to move your business ahead on the Maturity Curve.

Whether you're marketing globally or locally, branding can set your company apart. But in today’s consumer-controlled world, how can providers build more memorable, enduring brands? What new strategies can cable use to survive – and profit in this era of change, especially with the advent of OTT and a hostile competitive environment?

Find out in this dynamic panel, as top agency, cable and content leaders come together to explore the changing landscape of branding. Gain valuable insights into key issues, including:

• 21st Century Branding: how the process of branding is changing and impacting our industry
• Emerging Trends: why consumers are enjoying transparency and control like never before
• Brand Power: leveraging new opportunities to influence and lead consumer behavior
• Social Media: how it is transforming conversations between consumers and big companies, including governments
• Creative Design: what techniques are being used to shape lifestyle brands out of utility companies. And much more

It's a rare chance to learn from experts who have created and relaunched some of the world's most renowned brands. Don't miss it!

 

Moderator: Dennis Hodges, MD for Europe, Sand Cherry Associates

 

Speakers:
David Hulbert, Director, Ravensbeck Limited
Ed Palluth, SVP Global Distribution, AMC/Sundance Channel Global
Sam Moorthy, Consultant, Trainer & Coach, Icons & Images
Sigrid van den Houte, VP Brand, Media & Communication, Telenet

 

Compared to other markets and countries, European cable operators have been slow to develop effective ad sales programs. Now, given the explosion of new platforms that deliver multi-screen entertainment to consumers, there’s never been a better time for cable to develop more powerful, targeted ad sales programs that maximize the revenue potential of their platforms.

In this informative panel, our experts will share valuable tactics and tips for making your advertising business thrive, including

• New national, regional and local media options
• Successful market models; their history and development
• Best cases of competitive strategies used by a leading cable operator and a central European MSO, including analysis of target markets
• The structure of the ad industry and its major players

Cable leaders all agree that the SoHo market potential is huge. But what does it take to be successful in this segment? How do you leverage the experience Cable Operators have serving the Residential market for these Small Businesses? Is it enough to offer businesses Internet and communications that aren't much different from residential services? Learn from the experience, the do's and don'ts of various Cable Operators who launched SoHo services before. They'll share tips and strategies for introducing the most effective services to SoHos including start-ups, and how shifting from a consumer focus to the needs of business customers can result in greater performance, satisfaction and success. If you want to be successful in SoHo, you can't afford to miss this session.

We've all seen clever advertising - ads that make us smile or even laugh. But did these sell? Did we remember the product and did the clever message compel us to purchase? In short - it's not good marketing unless it sells. This session will dig into what makes for successful marketing, stripping away the glitz and glamour to focus on what really matters to consumers and gets them to buy.

Relax after an intense day of sessions at our casual Happy Hour. The hotel’s Orvm Bar is a perfect place to unwind, chat with colleagues and EuroSummit presenters over a favorite cocktail or beer.

 

CTAM Europe’s 2011 CAP competition will award the best cable marketing campaigns that have built or sustained strong brands. This year’s Gold, Silver and Bronze winners will be announced at a special Awards Ceremony hosted by SPT Networks Central Europe.

The ceremony will be followed by The Party, hosted by Chellomedia, held at Palio’s Terrace, a beautiful seaside venue where superb food, drinks, entertainment and breathtaking views all await your enjoyment.